

2020
Presa® by Scarpa
A scientific environment combined with an avant-garde approach to footwear design.
Presa® represents the highest expression of Scarpa’s internal research and development dedicated to sole engineering. It is a space of exploration and technological innovation, where experience and scientific research come together to study, analyse, and develop high performance solutions.
The brand identity is designed to communicate the depth of research behind Presa® products, using a technical and detailed visual language. A scientific approach to materials is made visible through 3D representations that reveal the composition and balance of compounds. The logotype reinforces this positioning with a bold and dynamic character, evoking the concept of grip, a core element in performance footwear.
Each Presa® sole is developed with a precise understanding of its end use. Performance indicators such as grip in both dry and wet conditions, as well as resistance and durability, guide the selection of the most suitable solution for each activity.
The midsole is the result of careful research into materials, densities, and structural inserts, aiming to achieve the right balance between control, precision, and comfort. The tread design is equally engineered, with the placement of self cleaning lugs and channels optimised to support traction, braking, and the effective release of debris. Compounds are specifically developed for outdoor environments, ensuring consistent performance across different terrains and weather conditions without compromising longevity.





The identity translates a highly technical research process into a clear and expressive visual system rooted in scientific thinking.







The overall system expresses a culture of research and engineering, where every detail contributes to measurable performance.


