Campari Group

From iconic aperitif to global spirits group.

Campari Group is one of the leading global players in the spirits industry, with a portfolio of over 50 premium and super premium brands across global, regional, and local markets. Its global priorities include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey, and Grand Marnier.

The Group required a bold refresh of its corporate identity to reflect a strategic evolution, shifting from a product led brand to a true house of brands, while reinforcing its legacy, distinctiveness, and premium positioning.

The new identity is built on a clear duality. On one side, the solidity of a historic brand rooted in heritage and expertise. On the other, a growing constellation of stories expressed through its individual brands. This balance is translated through a bespoke typographic system inspired by Campari’s artistic legacy, paired with a refined colour palette that moves the brand away from its product centric perception into a more elevated, contemporary and premium space.

A key focus of the new identity is the corporate website, camparigroup.com, designed as the central hub for institutional communication. It brings together global and local narratives, offering a cohesive platform to express the Group’s voice across markets.

Within this ecosystem, the News and Media section becomes a dynamic entry point. An intuitive and flexible search experience allows users to navigate content through thematic pathways, highlighting key topics and stories. At the same time, individual brands are brought to the forefront, enhancing their visibility and prestige. The product browsing experience provides deeper insight into each brand’s heritage and economic value, ultimately reflecting the Group’s growth and acquisition journey over time.